Digital Marketing Certificate

Digital Marketing Certificate

Certificate

3 months Digital Marketing (Basic)

Overview

Digital marketing is the next big thing today. Still in a very nascent stage in India this sector has a huge employability in the future. Whether it’s a startup or an established brand the only way to reach the fragmented target market today is through the digital route. This program will acquaint the participants with the basics of digital marketing- SEO, PPC, content marketing, mobile marketing, social media marketing and Online scheduling.

Course highlights :

  • To make students understand the glossary of digital marketing
  • Understand the importance and advantages of digital marketing over traditional marketing
  • Helps in understanding the elements for planning a digital campaign
  • Developing the online content, media planning and scheduling
  • Usefulness of Google analytics, SEO, PPC, etc.
  • To undertake projects as a freelancer to market big and small brands using the digital platform

Course curriculum :

Modules
Digital marketing media Social media marketing
Digital marketing trends Affiliate marketing
Types of online advertising Google analytics
Web marketing Search Engine Optimization- SEO
Mobile marketing Pay per click- PPC

Career options :

  • Content developer
  • Freelancer consultancy in digital marketing activities
  • Digital marketing trainer
  • Entrepreneur

6 months Digital Marketing (Advanced)

Overview

This is an advanced on module on Digital Marketing which not only acquaints students on the basic concepts, terms, media types in digital marketing but also goes a step ahead in making them understand how a digital marketing campaign has to planned and executed. It includes the strategy and implementation part of a digital marketing exercise.

Course highlights :

  • To make students understand the basics of digital marketing and its importance
  • Developing the online content, media planning and scheduling
  • Usefulness of Google analytics, SEO, PPC, etc.
  • Helps in understanding the elements for planning a digital campaign
  • Develop a strategic understanding of integrating digital marketing and marketing mix
  • To understand lead generation and blogging.
  • Understanding the allocation of resources and budgeting for digital campaigns.

Course curriculum :

Basic Module
Digital marketing media Social media marketing
Digital marketing trends Affiliate marketing
Types of online advertising Google analytics
Web marketing Search Engine Optimization- SEO
Mobile marketing Pay per click- PPC
Advanced Module
E-commerce marketing Blogging
Google ad words Strategic planning
Lead generation Resource planning for Digital campaign
Project work

Career prospects :

  • Content developer
  • Freelancer consultancy in digital marketing activities
  • Digital marketing trainer
  • Entrepreneur